Free Video Diagnostic
Is your video
actually performing?
Work through this checklist to figure out why your content isn't getting the traction you're putting in the work for. No guesswork, just clarity.
0
Your score / 20
Check off everything that applies to your video!
01
Hook & First 3 Seconds
0 / 4
Does your video start with a hook? Think bold question, surprising statement, or something visually interesting right away.
Is the first frame something people want to look at? (No logo intros, countdowns, or awkward silence please!)
Is there some kind of movement, energy, or tension within the first 3 seconds?
Does the hook speak to something your audience cares about, rather than leading with your brand?
02
Story & Structure
0 / 4
Does this video have one clear point? Not two, not five. Just one thing it's trying to say.
Does it have a beginning, middle, and end? Even a 30-second video needs a little structure.
Is the pacing tight? No dead air, no rambling, no moments where you'd want to skip ahead.
Does it feel like a story worth watching, or more like a press release with a play button?
03
Platform Fit
0 / 4
Is the aspect ratio right for where it's posted? (9:16 for Reels and TikTok, 1:1 for feed posts, 16:9 for YouTube)
Does it work with the sound off? Captions, text overlays, and strong visuals go a long way here.
Is the length appropriate for both the platform and the type of content you're sharing?
Does it feel like it belongs on this platform, or does it look like it was made somewhere else and just copied over?
04
Quality & Polish
0 / 4
Is the audio clean and easy to hear? Bad audio is one of the fastest ways to lose someone, no matter how good the visuals are.
Does the lighting feel intentional? It doesn't have to be fancy, but it should look like someone thought about it.
Are your captions accurate, easy to read, and consistent with your brand's look and feel?
Does the editing match the vibe of the content? Fast and snappy when it needs to be, slower and more thoughtful when the moment calls for it.
05
Strategy & Distribution
0 / 4
Did you post it at a time when your audience is online, not just whenever it was ready?
Did you give it a little push after posting? Stories, emails, team reshares and community shares all count.
Was your caption written to spark a conversation or click, rather than just summarizing what's in the video?
Did you look back at the performance data and use it to shape what you made next?
0
Your final score / 20
Check off everything that applies to your video!
What your score means
16 – 20
You're in great shape! The fundamentals are solid. Focus on the gaps you found and keep building on what's working.
10 – 15
You're close, but there are some real gaps to close. The good news is this is totally fixable. Let's figure out which areas to prioritize first.
Under 10
It might be time for a fresh approach. You're definitely not alone here and this is more common than you think. There's a clear path forward and we'd love to help you find it.
Scoring under 15?
Let's chat.
We'll spend 30 minutes looking at your content together and give you a clear picture of what to fix first. No fluff, no pressure.
