In the age of social media, sharing your events are as important as the events themselves. From stand-out moments to peeks behind-the-scenes, your followers want to see what’s happening. They also don’t want to wait. Use side haus’ ultimate guide to get your event from shoot to social in 48 hours.
Psst: Don’t have the time or resources to get this content yourself? We’ve got you covered. Let’s talk.
Before the Event: Plan for Vertical
The key to a great event social media content? Planning. Skipping this step is game over. Here’s where you start.
Establish Social Platforms
When you’re creating content, you need to know where you’ll be posting it. Our essentials are
- TikTok
- Instagram Reels
- Instagram Stories
- YouTube Shorts
What do these platforms have in common? They’re vertical. As you do your planning, it’s important that you keep in mind all your filming needs to be vertical. Need both? Then shoot at a higher resolution in horizontal, and keep vertical framing top-of-mind.
Establish Goal(s) and Content Plan
The best content isn’t posted just for the sake of posting content. It’s serving a purpose. What purpose is up to you, but common ones are
- Hype
- FOMO
- Behind-the-Scenes Peeks
- Recaps
- Interviews
Working with side haus? During this stage we’ll create a shot list and templated captions, and meet with you for final approval prior to the event.
Prep Branded Templates for Filming
To streamline the process, you should prep your branded templates. Remember, since all your video content is going to be vertical, your templates need to be vertical too.
Capturing the Event
After planning, the big day is finally here. It’s time to start capturing.
Film Smarter
As mentioned above, you need to film everything, even B-roll, vertically. But that’s not the only thing to keep in mind.
Other than filming vertically, here are some other tips to help you film smarter.
- Prioritize faces, movement, and tight shots for mobile impact
- Mic up key people for soundbites and reactions
- Utilize camera trained talent to help bring the best in others
Whistle While You Work, Edit While You Shoot
Doing social media for events means you’re working fast. Since the next step (spoiler alert!) is posting during the event, you need to be editing as you’re shooting.
Check out our top tips for editing while you shoot
- Start assembling rough vertical cuts during the event
- Organize the clips by type (hype, interviews, behind-the-scenes, etc)
- Use an online review system (like side haus favorite, frame.io!) to get real-time selections and feedback
Post Throughout the Event
Don’t wait until the event is over to start posting the content. Posting throughout the event helps make your audience feel involved while letting you gauge how content is performing and adjust future edits accordingly.
Recaps of the day or event so far is a great way to draw your audience into the event.
48 Hour Turn Around
Events are timely, and they need to be posted about when the iron’s still hot. If you work with side haus for posting your event on social media, we guarantee a 48 hour turn around. This means polished vertical videos delivered within 48 hours, complete with added subtitles, trending audio, and branded overlays.
Recycling the Content
Top brands know your content isn’t used just once in one way. Looking for tips on how to repurpose content from your event on social media? side haus recommends:
- Turning soundbites into standalone reels
- Save unpublished reels for throwbacks or promos in the future
- Remix high-performing clips with new trends post-event
Collaborate with a Top Agency
Planning an event is a lot. Making sure it goes smoothly once it starts is even more. Let side haus take this off your plate. Whether you’re looking for a partner every step of the way, or looking for help at certain steps, we can help.
