Client: PetSmart
Industry: Retail, E-commerce, Pet Care
Location: Phoenix, Arizona
The Challenge
PetSmart, a leading pet care retailer, was expanding their marketing efforts to include more video-driven campaigns. With multiple products and seasonal promotions on deck, they wanted to explore how social media videos and e-commerce content could strengthen their connection with customers and drive results.
To make that vision happen, PetSmart partnered with side haus agency to create high-quality video edits that could support their campaigns while their internal team focused on the bigger strategy.
Our Approach
We partnered with PetSmart as an extension of their creative team, providing flexible post-production support and fresh creative thinking.
1. Flexible Staff-Augmented Support
Our team plugged in quickly, offering the extra video editing capacity they needed during a period of high creative output.
2. Repurposing & Maximizing Assets (“Chop-the-Chicken” Method)
We helped them get the most out of their content. By reimagining and repurposing existing footage alongside new assets, we created a wide range of videos tailored for different campaigns and platforms.
3. E-commerce & Social Media Expertise
We crafted edits that worked hard across:
- Product pages - clear, engaging videos to enrich online shopping experiences
- Social media ads and organic content - fast-paced, eye-catching edits optimized for engagement
4. Collaborative Workflow
We kept everything moving with organized communication, quick feedback cycles, and tools like Frame.io so PetSmart could focus on strategy while we handled execution.
The Work
- Social media video production: Polished edits for campaigns across key social platforms.
- E-commerce video editing: Product-focused videos designed to support sales.
- Content repurposing: Extended the value of existing footage by creating new, multi-use deliverables.
The Results
- A library of high-quality video assets now supporting social campaigns and e-commerce.
- Faster campaign launches with content ready to go across multiple platforms.
- Strengthened PetSmart’s ability to use video as a key part of their marketing mix.
Why It Worked
- Agility: We integrated quickly into PetSmart’s workflow and timelines.
- Efficiency: Our repurposing approach ensured every asset could live in multiple spaces.
- Collaboration: Open communication and shared goals kept everything moving foward.
At side haus, we love helping brands explore what’s possible with video for social media and e-commerce. By combining creative storytelling with technical expertise, we make sure every piece of content works harder and reaches farther.
Is your company looking for social media or e-commerce videos? Connect with us today!
