Client: Leesa (Mattress Company)
Industry: E-commerce, Consumer Goods
What They Said
“Working with side haus has been a fantastic experience. Their open, collaborative approach, commitment to timeliness, and friendly attitudes make every project seamless and enjoyable. They truly feel like partners in bringing our creative visions to life.”
— David, Graphic Designer at Leesa
The Challenge
Leesa, a leading direct-to-consumer mattress brand, approached side haus agency with two key needs:
- First, they required a motion graphic banner for a branded takeover at Mets Stadium, seamlessly integrating their branded assets and tagline while meeting strict technical specs for massive stadium screens.
- Second, they needed ongoing post-production to support their e-commerce and digital marketing efforts, including:
- Amazon product videos designed to drive conversions and meet platform requirements.
- Website videos to showcase product details in a visually appealing way.
- Social media ads, including editing and voiceover production.
- Amazon product videos designed to drive conversions and meet platform requirements.
The challenge? Deliver high-quality video assets quickly and precisely while adapting to evolving creative and technical demands.
Our Approach
side haus agency stepped in as Leesa’s staff-augmented video team, bringing technical expertise, creativity, and a collaborative spirit.
Here’s how we tackled the work:
- Technical Precision for Stadium Graphics
- Crafted the Mets Stadium banner in high-resolution formats, ensuring crisp visuals and smooth animations suitable for giant LED screens.
- Crafted the Mets Stadium banner in high-resolution formats, ensuring crisp visuals and smooth animations suitable for giant LED screens.
- E-commerce Video Expertise
- Fun fact: Did you know Katelyn, co-founder of side haus agency, was once a Product Owner at an e-commerce agency? That background helped us deeply understand how product videos contribute to online sales.
- Created engaging Amazon videos that met all technical specs and were ready for seamless integration by Leesa’s development team.
- For the website, we used a library of product footage to highlight specific mattress features and benefits, while maintaining a cohesive, visually appealing flow. We also delivered videos in various aspect ratios suitable for modern web design and responsive layouts.
- Fun fact: Did you know Katelyn, co-founder of side haus agency, was once a Product Owner at an e-commerce agency? That background helped us deeply understand how product videos contribute to online sales.
- Collaborative Workflow
- Managed projects with organized communication and prompt check-ins to clarify creative direction and technical specs.
- Used review platforms like Frame.io to simplify feedback and ensure efficient revisions.
- Managed projects with organized communication and prompt check-ins to clarify creative direction and technical specs.
- Creative Voiceover Services
- And here’s another secret sauce: our own Luu stepped behind the mic to deliver voiceovers for social media ads - because at side haus agency, we love keeping creativity (and fun) in-house!
- And here’s another secret sauce: our own Luu stepped behind the mic to deliver voiceovers for social media ads - because at side haus agency, we love keeping creativity (and fun) in-house!
The Work
- Motion graphic banner for Mets Stadium, featuring Leesa’s brand visuals and tagline.
- Social media ads, edited and voiced by side haus agency, built from client-provided briefs and assets.
- Amazon product videos, tailored to e-commerce best practices and platform requirements.
- Website videos, crafted to showcase product details and maintain visual cohesion across Leesa’s digital presence.
The Results
- The Mets Stadium takeover was successfully delivered, putting Leesa’s brand front and center in an iconic sports venue.
- Leesa’s video content now lives across their website, Amazon listings, and social media channels, supporting brand awareness and customer engagement.
- side haus agency continues to collaborate with Leesa on new projects and updates as marketing strategies evolve.
Why It Worked
This partnership succeeded thanks to:
- Technical precision for both large-scale graphics and e-commerce content.
- A shared understanding of how great video storytelling fuels digital marketing results.
- A collaborative relationship - because Leesa’s team is as wonderful and creative as they are detail-oriented, making every project a true team effort!
At side haus agency, we believe great video work bridges creativity and technical know-how - and we love partnering with brands like Leesa to bring that vision to life, from stadiums to shopping carts.
Are you a brand looking for a staff-augmented video team like side haus? Learn more here!
