Case Study: Leesa

Client: Leesa (Mattress Company)
Industry: E-commerce, Consumer Goods

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What They Said

“Working with side haus has been a fantastic experience. Their open, collaborative approach, commitment to timeliness, and friendly attitudes make every project seamless and enjoyable. They truly feel like partners in bringing our creative visions to life.”
— David, Graphic Designer at Leesa

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The Challenge

Leesa, a leading direct-to-consumer mattress brand, approached side haus agency with two key needs:

• First, they required a motion graphic banner for a branded takeover at Mets Stadium, seamlessly integrating their branded assets and tagline while meeting strict technical specs for massive stadium screens.
  
  
• Second, they needed ongoing post-production to support their e-commerce and digital marketing efforts, including:
  
  
  • Amazon product videos designed to drive conversions and meet platform requirements.
    
    
  • Website videos to showcase product details in a visually appealing way.
    
    
  • Social media ads, including editing and voiceover production.
    
    

The challenge? Deliver high-quality video assets quickly and precisely while adapting to evolving creative and technical demands.

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Our Approach

side haus agency stepped in as Leesa’s staff-augmented video team, bringing technical expertise, creativity, and a collaborative spirit.

Here’s how we tackled the work:

• Technical Precision for Stadium Graphics
  
  
  • Crafted the Mets Stadium banner in high-resolution formats, ensuring crisp visuals and smooth animations suitable for giant LED screens.
    
    
• E-commerce Video Expertise
  
  
  • Fun fact: Did you know Katelyn, co-founder of side haus agency, was once a Product Owner at an e-commerce agency? That background helped us deeply understand how product videos contribute to online sales.
    
    
  • Created engaging Amazon videos that met all technical specs and were ready for seamless integration by Leesa’s development team.
    
    
  • For the website, we used a library of product footage to highlight specific mattress features and benefits, while maintaining a cohesive, visually appealing flow. We also delivered videos in various aspect ratios suitable for modern web design and responsive layouts.
    
    
• Collaborative Workflow
  
  
  • Managed projects with organized communication and prompt check-ins to clarify creative direction and technical specs.
    
    
  • Used review platforms like Frame.io to simplify feedback and ensure efficient revisions.
    
    
• Creative Voiceover Services
  
  
  • And here’s another secret sauce: our own Luu stepped behind the mic to deliver voiceovers for social media ads - because at side haus agency, we love keeping creativity (and fun) in-house!
    
    

The Work

• Motion graphic banner for Mets Stadium, featuring Leesa’s brand visuals and tagline.
  
  
• Social media ads, edited and voiced by side haus agency, built from client-provided briefs and assets.
  
  
• Amazon product videos, tailored to e-commerce best practices and platform requirements.
  
  
• Website videos, crafted to showcase product details and maintain visual cohesion across Leesa’s digital presence.
  

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The Results

• The Mets Stadium takeover was successfully delivered, putting Leesa’s brand front and center in an iconic sports venue.
  
  
• Leesa’s video content now lives across their website, Amazon listings, and social media channels, supporting brand awareness and customer engagement.
  
  
• side haus agency continues to collaborate with Leesa on new projects and updates as marketing strategies evolve.
  

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Why It Worked

This partnership succeeded thanks to:

• Technical precision for both large-scale graphics and e-commerce content.
  
  
• A shared understanding of how great video storytelling fuels digital marketing results.
  
  
• A collaborative relationship - because Leesa’s team is as wonderful and creative as they are detail-oriented, making every project a true team effort!

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At side haus agency, we believe great video work bridges creativity and technical know-how - and we love partnering with brands like Leesa to bring that vision to life, from stadiums to shopping carts.

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Are you a brand looking for a staff-augmented video team like side haus? Learn more here!

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