Client: Bear Mattress
Industry: E-commerce, Consumer Goods
Location: New York City, New York
The Challenge
Bear Mattress, a leading direct-to-consumer mattress brand, wanted to expand into social media advertising with video content. They had captured some footage during a quick shoot but, with busy schedules and competing priorities, the footage had been sitting unused.
They were looking for a way to turn what they already had into high-performing social ads, and to gain a partner who could bring social media best practices and post-production expertise into the process.
Our Approach
side haus stepped in as a creative and strategic post-production partner, helping Bear Mattress get the most from their existing content while also supporting their team as they explored video as a marketing tool.
1. Chop-the-Chicken Content Philosophy
Starting with the raw footage they had, we reimagined and repurposed it to create multiple variations of short-form ads designed to work across different social platforms.
2. Social Media Best Practices
While Bear provided scripts and footage, we offered strategic guidance on editing for performance -from pacing, aspect ratios, and text treatments to platform-specific optimizations.
3. Voiceover Support
Luu also stepped in to record voiceovers for select ads, giving the spots a polished, approachable tone while keeping production nimble.
4. Test-and-Adapt Collaboration
We worked closely with their team to test different formats and styles, helping them see what resonated best with their audience. This flexible, iterative approach allowed us to adjust quickly and make the most out of every asset.
The Work
- Social ad editing: Multiple video ads built from existing footage, optimized for Facebook, Instagram, and other platforms.
- Content repurposing: Transformed a single shoot into a library of usable social assets.
- Voiceover: Friendly, approachable narration to complement ad creative.
The Results
- High-performing social ads: Existing footage was transformed into attention-grabbing ads that helped Bear engage audiences online.
- Smarter workflows: Bear’s marketing team was able to leverage their footage effectively without adding new shoots.
- A collaborative foundation: Our partnership gave Bear a way to confidently explore video ads as part of their growth strategy.
Why It Worked
- Efficiency: We maximized existing assets instead of starting from scratch.
- Expertise: Our knowledge of social media best practices gave their ads an edge.
- Collaboration: A flexible, test-and-learn process that fit seamlessly into their workflow.
At side haus, we love helping brands like Bear Mattress explore the potential of social video advertising. By combining editing expertise, creative strategy, and a willingness to adapt, we help teams bring their ideas to life - even when all they have is a folder of unused footage.
Got footage collecting dust? Let’s turn it into scroll-stopping social ads that actually work. Connect with us today!
